Good Hound Company was founded in 2017 by Brit Kruesel while she was living in her quaint, one-bedroom apartment above a pub in Shorewood, Wisconsin.

For all that our dogs give to us, we want to give something back. That's why we're taking action.


Good Hound Company contributes directly to supporting local dog rescue + protection organizations through advocacy efforts and by providing them with vital funding for the ongoing care of these animals. Whether it's donating a box of toys to an animal shelter for enrichment and comfort, advertising featured adoptable dogs on social or organizing a food drive for proper nutrition, it's up to us. 


We're driven by community and often team up with small businesses we love and other like-minded makers to get the job done. It is our goal to invest back into the community that has given us so much support. Our quality goods, from the signature in-house line to the curated selection of independent artists, are handmade with purpose and intention. 


As a socially conscious decision to be more eco-friendly, many of our goods are curated from upcycled or vintage material. Our packaging is made of recyclable material, our woven labels are made with a minimum of 50% recycled yarn and even our business cards are made from recycled t-shirt fabricYou’ve also probably noticed by now that the majority of our bandanas are made of plaid flannel textiles and there’s a reason for that.


Lumberjacks and grunge music aside, flannel is a versatile fabric with a deep history that stretches back centuries to the 1600s. Today flannel is far reaching; its popularity transcends social gaps and gender, and never seems to stagnate. But it wasn’t always so. Long before “Smells Like Teen Spirit” blew out boomboxes and Gregory Peck captivated audiences in a flannel suit, the fabric was meant for one purely practical purpose: warmth.


Both a sturdy staple and an ever-reborn product of cyclical fashion, flannel has revolutionized from the humble Welsh beginnings of clothing builders of the railroads to inspiring folklore and will continue to be around for a long, long time.


We take pride in our material, in our patterns and in the hard work that goes into picking out what we think you and your dog will enjoy today, tomorrow and in the years to come.


Good Hound Company's signature piece, the Milo Bandana, was inspired by Brit's dog, Milo, who has been wearing bandanas since he was a puppy. Milo is the face of Good Hound Company and is also committed to improving the lives of those in need. Learn more about Milo's experience as a registered therapy dog in schools and memory loss facilities, here.


Animals need us and we need them; so together, let's give back.


Good Hound Company has currently made donations to to following dog rescue + protection organizations:

  • Milwaukee Area Domestic Animal Control Commission - Milwaukee, WI

  • Coulee Region Humane Society - Onalaska, WI

  • JR'S Pups N Stuff - West Allis, WI

  • Lucky Mutts Rescue - Milwaukee, WI

  • Bob's House for Dogs - Eau Claire, WI

  • Elmbrook Humane Society - Brookfield, WI

  • Washington County Humane Society - Slinger, WI

  • Wisconsin Humane Society - Milwaukee, WI

Do you have a dog rescue + protection agency in the US that you're passionate about? Send us an email at contact@goodhoundcompany.com and include a link to their site and how that particular organization is meaningful to you.


As seen in: Midwest Living Magazine, Fetch Magazine, Fox 6 News, WXOW 19 News.

(Please note: Good Hound Company was formerly known as Lost and Hound from 2017-2020. To learn more details of our rebranding process, click here.)

"When I was eight years old, I spent all summer painting pet rocks to sell at my sister's lemonade stands. Everything I earned from those sales, I would donate to our local animal shelter. Then, after I graduated college, I was lucky enough to work at that same shelter for many years. To this day, I can't stop creating and I can't help but continue to give back to the dogs and organizations that have meant so much to me for so long."



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   Milwaukee, Wisconsin



© 2017 by Lost & Hound, LLC®